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Review: Amazon Kindle Paperwhite “Perfect At The Beach” TV Commercial

Review: Amazon Kindle Paperwhite “Perfect At The Beach” TV Commercial

February 22, 2013by MarCritic Leave a comment

Verdict? Political undertones with two strong messages. Online retail giant Amazon has targeted tablets with its new television commercial focussing on one of the most common problems the iPad faces […]

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Internet, Retail
McDonald's "Dave" Stepfather TV Advert

Review: McDonald’s “Dave” Stepfather TV Advert

February 14, 2013by MarCritic Leave a comment

Verdict? McDonald’s new Supersaver Father-Son McCounselling Service. What a bold move from McDonalds. They must think that as a worldwide brand they have the right to give new stepdads advice […]

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Restaurants
Microsoft's "Have You Been Scroogled?" Anti-Google Campaign

Microsoft’s “Have You Been Scroogled?” Anti-Google Marketing Campaign

February 13, 2013by MarCritic Leave a comment

  Microsoft has continued its anti-Google campaign by asking consumers if they have been “scroogled”. It can almost be perceived that Microsoft is performing so badly compared to Google that […]

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Internet
Superdrug Valentine's Day Perfume Offer TV Advert

Review: Superdrug Valentine’s Day Advert

February 10, 2013by MarCritic Leave a comment

Verdict? Nothing special, but does a job. Superdrug’s new TV advert portrays a customer dancing with excitement as he experiences “that Superdrug feeling” after seeing the price of Calvin Klein […]

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Retail
Morrisons Ant and Dec Advert

Review: Morrisons’ Ant and Dec Marketing Campaign

February 8, 2013by MarCritic Leave a comment

Verdict? A good use of celebrity endorsement.   Morrisons have shaken up their marketing strategy by returning to the use of celebrity brand ambassadors in order to promote the company, […]

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Retail
Review: MSC Cruises “Mediterranean Moments” TV Advert

Review: MSC Cruises “Mediterranean Moments” TV Advert

January 25, 2013by MarCritic Leave a comment

Verdict? A good advert for the cruise industry. MSC Cruises has launched a new TV commercial celebrating the moments experienced on a cruise. Not just airing in the UK, this […]

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Travel & Tourism
Monarch Airlines new advert "Let's make flying fun again"

Review: Monarch “Let’s Make Flying Fun Again” Advert

January 24, 2013by MarCritic 1 Comment

Verdict? Fly Monarch. But why? Monarch’s 3rd TV advert in 45 years shows the excitement of small children before flying, and then revealing the grown up version of the girl to actually […]

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Travel & Tourism
BetVictor Horse Racing Phone App Advert

Review: BetVictor Horse Racing Advert

January 22, 2013by MarCritic Leave a comment

Verdict? Offers nothing enticing. BetVictor (aka Victor Chandler) has released its new January horse racing advert. The message is reasonably clear: BetVictor offers odds on horse races, and these can […]

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Gambling
Review: Dacia “Hello. We’re Dacia” Market Penetration Campaign

Review: Dacia “Hello. We’re Dacia” Market Penetration Campaign

January 22, 2013by MarCritic Leave a comment

Verdict? Budget ad for a budget brand Inexpensive Romanian car manufacturer Dacia looks to penetrate the UK market with a simplistic and cheap new advert. The subsidiary of Renault’s approach […]

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Automotives
Review: Nissan Qashqai 360 “Connected To The City” Campaign

Review: Nissan Qashqai 360 “Connected To The City” Campaign

January 22, 2013by MarCritic Leave a comment

Verdict? Come on guys, you can do better. The song in the new Nissan Qashqai 360 advert is ‘Angst Two’ by The Toxic Avenger. There, I’ve spoiled the surprised for […]

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Automotives

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